2025 NYC Pride Parade sees a significant drop in visible sponsorships of companies in the middle of the reaction

“It hurts a little. Like some companies … I really feel like they care for a long time, especially with things like their trans health care, things like that. And now that they go back in a way on this dei, it hurts. It’s like betrayal,” they said.

Business companies

According to a survey of Search on gravity39% of companies reduce the commitments of the month of external pride this year. It is a two -digit increase compared to last year, while 9% of companies modified their pride plan.

A NBC report also noted that the organizers of several of the country’s first pride celebrations lost around $ 200,000 for $ 350,000 funding from business sponsors this year.

“We came out and interviewed a group of business leaders, 49 managers, to be specific, in the month of pride,” said the research president of Gravity Research, Luke Hartig.

“65% of our respondents declared that they feared the reaction in one way or another until their commitment to pride, and when we specifically asked them what stakeholders lead your pride adjustments? Passing to an overwhelming majority, the greatest engines of these adjustments were the Trump administration and the activists and conservative consumers,” said Hartig NBC News.

In addition, research on gravity revealed that no company interviewed in 2025 said an increase in pride investments.

Hartig said that many of these large companies are continuing the internal efforts of the DEI, but have lowered their public visibility to support months based on identity, such as the month of the History of Blacks in February and the pride of June, due to the fear of the counterpouss.