The 560 pound twitter panel concluded an ardent end in a nevada desert

Earlier this year, the 12 -foot twitter logo 560 pounds at the top of the San Francisco headquarters from the company was sold at auction For $ 34,000. Now we know who bought it and what has become of the sign: it was exploded in the Nevada desert as part of a developed blow to promote an online market application.

In some respects, “Larry”, as the Blue Twitter bird was known to former employees, met an end that reflects death From the social media platform he once represented: an explosive and expensive show that lets you ask you what, exactly, was the purpose of all this.

For Ditchit, a startup hoping to compete with services such as Facebook Marketplace and offers, the possibility of possessing – then exploding – an element of social media history was a unique opportunity. In the video published on YouTube, Ditchit tries to make parallels between the takeover of Elon Musk by Twitter and his own start -up ambitions.

“Elon Musk renamed Twitter to X to support freedom of expression,” said video. “We do the same for local markets.” The connection seems to be tense, but James Deluca, who oversees Ditchit public relations, says that traditional company competitors as offense are “the priority of user experience, pointing high seller and other policies that prioritize the lists of companies rather than” the “average person who wants to sell in their garage”.

Deluca claims that the decision to explode the huge Twitter panel “emerged organically” some time after Ditchit placed the winning offer. “The initial thought of buying the panel was motivated by nostalgia,” he told Engadget. “Everyone at the office is passionate about technology, and we thought it would be cool to have a piece of history.”

But any sentimental attachment that the employees of the company apparently had not lasted long. After paying to move the 12 -foot panel from San Francisco to the Ditchit office in the County of Orange, in California, he moved the 250 miles additional panel in the desert outside Las Vegas, Nevada. The company has arranged so that the controlled explosion occurs in an outdoor “adventure park” which allows visitors to shoot machine guns and drive trucks from monsters.

Deluca did not reveal how much the startup spent, but said it was “a considerable investment” for the company that launched its application less than a year ago. As part of the effort, Ditchit also rented four Tesla Cybertrucks and hired a production team of 15 people to capture the moment from all possible angles. The explosion itself was designed by a pyrotechnic expert who generally works on film sets. “We really wanted to make a statement and make the scene as dramatic as possible,” said Deluca.

In one way or another, the explosion is not quite the end of Larry’s story. Ditchit says that he sells fragments of the panel he recovered after the explosion and will list them on his application in an auction sealed from today. The product product will be donated to the Center for American Entrepreneurship, a non -profit organization that pleads for startups and meta, Amazon and Google as members of its business advisory council.