YouTube adds a search for search for type AI

YouTube deploys new features fueled by AI to help users find more easily content and information, the company announcement THURSDAY. The platform is launching a carousel of the search results fueled by AI similar to the previews of Google AI and also tests conversational AI with more users.

The new carousel of the search results fed in AI, available only for users of Premium YouTube in the United States, will suggest videos and will display descriptions of subjects generated by brief to help users find what they are looking for more quickly.

YouTube says that the carousel of research results fueled by AI will appear in research related to purchases, places or things to do at a specific location. For example, if you are looking for something like the “best beaches in Hawaii”, you will see a carousel generated by AI highlighting video clips with the best spots and volcanic beaches, as well as descriptions and more videos to help you plan your vacation.

The new feature is quite similar to Presentation of Google AIThe tool that provides summaries generated by AI of search results at the top of the Google search results page. Although the carousel of research results fueled in AI Discovery will discovery for users, this could be an undesirable change for creators, because they count on commitment to earn income on the platform.

For example, if a person is able to obtain the information they need directly from the carousel of the search results fueled by AI, they may not feel the need to click in the video.

The launch of the carousel of the search results fueled by the AI ​​comes two weeks after a Wall Street Journal The report revealed that the previews of Google AI and other tools fueled by AI are devastating traffic for news publishers. YouTube creators can be concerned about the fact that the new carousel feature could reduce commitment with their videos, as well as how IA’s overviews on Google Search have led to less references to information sites.

With regard to the tool of the YouTube conversational AI, the platform belonging to Google announced that it made it available to certain non-preremium users. First of all Launched at the end of 2023The conversational tool uses AI to help users get more information, content recommendations and videos. It can also be used to question key concepts in academic videos.

When launching, YouTube explained that the tools of the tool are generated by large -language models that are based on information from YouTube and the Web. The answers are designed to help viewers dive deeper into the content they look at.

For example, if you watch a roller skating dance tutorial, the conversational AI tool will ask you if you want it to “summarize the video” or “recommends the related content”. You can also ask your own questions, as “What is the song in this video?” And the tool will provide details such as the title of the song, the artist, the genre, etc.