Netflix teams up with NASA to stimulate its live television offer

Netflix and NASA announcement A new partnership on Monday which will bring live space programs to the streaming service later this summer.

Subscribers will be able to watch Livestreams of rocket launches, space balls of astronauts and live views on earth from the international space station, as well as additional content from NASA +The proper advertising streaming of the space agency, launched in 2023.

Until recently, most of Netflix’s live content was produced internally or presented as exclusive live events, therefore a partnership with NASA is a sign that Netflix is ​​trying to broaden its live programming.

Netflix gradually introduced live television content to members, mainly focusing on stand-up comedy, price discounts and special events. He also emphasizes sports, including WWE and a famous golf tournament. The most recent partnership was with TF1Who gave subscribers in France access to live sporting events, soap operas and competition shows, such as “The Voice”.

This is not the first NASA partnership with a streaming service because it aims to engage in space lovers on popular platforms. In May, the space agency joined forces with Video premium To launch a fast live channel. NASA also maintains a strong presence on Youtube and has free NASA + content website.