The AI on the right track applications to draw $ 120 million in 2025

The request for “companion” applications in AI outside more important names, such as Chatgpt and Grok, increases. Of the 337 AI active support applications and income generators available worldwide, 128 have been published in 2025 so far, according to new data provided to Techcrunch by App Intelligence Firm Appfigures. This Subsection of the Mobile AI market has now generated $ 82 million in the first half and is on the right track to draw more than $ 120 million by the end of the year, the company’s analysis said.

Unlike general use chatbots, AI companions applications have anthropomorphize the interactions AI by allowing users to converse with personalized characters, including friends, lovers, girlfriends or boyfriends, fantastic characters, etc. Appfigures has defined the market segment in the same way, describing companion applications as those in which the user can interact with pre-generated synthetic characters or users intended to embody a real personality.

The popular applications of this space include folderika, character .i, polybuzz, cellar and others.

In July 2025, IA companions applications through the Apple and Google Play app was downloaded 220 million times worldwide. During the first half of 2025, downloads increased 88% in annual sliding, reaching 60 million.

Appfigures criticized the figures and found that in July 2025, the Companion Applications of the AI led $ 221 million in consumer expenditure worldwide. So far this year, these applications have generated 64% more income than during the same period in 2024.

The highest 10% of all IA companions applications generate 89% of category income, according to data. In addition, around 10% (or 33) of applications exceeded $ 1 million in life -consumption expenditure.

Turnover per download is also up $ 0.66 from $ 0.52 in 2024 to $ 1.18 for the category so far in 2025.

Although dedicated AI Companion Applications are fairly popular, larger companies like XAI also enter the market. In July, The ork of the AI launched the AI is a companion, including an animated girl and guysas well as a Snarky 3D fox.

In the meantime, the recent chatgpt upgrade to GPT-5 highlighted the fact that many of its users have felt a kinship with the old model because they cry the loss of their companion, that they had come to depend on.

To respond to these concerns and others concerning the performance of GPT-5, Openai CEO, Sam Altman, brought back the 4O model For now.

Google last year also operated the market when it Hired Away Character.a’s Founder, Noam Shazeer. Character application. tens of millions monthly active users.

According to appfigures data, the most popular AI -AI applications are those used by people looking for a girlfriend from AI. Among the applications active on the market today, 17% have an application name which includes the word “girlfriend”, against 4% who say “boyfriend” or “fantasy”. Terms like anime, the soul mate and the lover, among others, are less frequently mentioned.

The company notes that there were probably a number of other AI Companies applications that have been launched in application stores since 2022, but were then deleted after failing land in terms of income or downloads. However, these were not taken into account in his analysis.