Cowboy e-bikes saved from collapse thanks to the rescue agreement

The Cowboy electric bike company has obtained short -term funding which would allow its operations to return to normal after a period which it describes as the “most difficult in (its) history”. Company has revealed That he signed a term leaf with a new partner, Rebirth, who, according to her, will open the way to long -term stability. As The penis Notes, the Renaissance is the parent of recycles, the leading French manufacturer which took care of the bike For Cowboy in February.

For a while, the fate of the business was in the air. Cowboy has explained that in the past two years, it has been affected by several problems that afflict the entire industry, including the post-drying changes in the demand for electric bikes and massive supply chain problems. In addition to these, he had to launch a reminder For some of his Cruiser St Bikes When their executives started to crack after 2,500 kilometers (1,553 miles), which Cowboy said “added a tension to an already difficult period”. He explained that the problem was caused by one of his suppliers making an unauthorized change in bikes.

Cowboy admitted that due to the problems he faced, customers have experienced a lot of delays and that he could not communicate things with them clearly. Now that he has obtained funding, the first replacement frames of the recalled bikes have finally arrived from his supplier and he was able to start using his first recall center, with more to follow in summer. “We are not yet where we want to be, but we are here,” said the company in email He sent his customers. “Always standing. Always fight. And more determined than ever.”