BBC is launching a payment wall in the United States

The BBC wants to make people in the United States pay for its content. The public broadcaster announced On Thursday, he will start to offer American users a subscription of $ 8.99 per month (or $ 49.99 per year) for “unlimited” access to reports, functional reports and BBC News Channel Livestream.

In the United States, users will always have free access to “selected” news, BBC Radio 4 and BBC World Radio Livestreams, BBC World Service Sites, as well as newsletters and podcasts. BBC.com will use a “dynamic remuneration model” to display the payment walls to certain readers depending on the quantity they read and the duration of their surface.

“This approach allows occasional readers to explore freely, while offering our most committed users the possibility of unlocking even more,” writes the BBC in its ad. “By choosing to pay, readers have unlimited access to all the content of the site.” The BBC claims that its website reaches 60 million users in the United States only.

This decision aims to help the BBC increase more income because the money collected from annual license fees in the United Kingdom – that people have to buy to watch live television or use the BBC IPLAYER – continue to fall. Last year, About 500,000 households In the United Kingdom, canceled their license costs while more and more people were turning to streaming services like Netflix. THE The British government has considered Try new methods to support the BBC, in particular the extension of license costs to user and radio listeners only in streaming, as well as to deploy advertisements on the BBC and tax streamers, according to Bloomberg.

In the future, the BBC subscription will include documentary series without advertising, films and podcasts, as well as access to exclusive newsletters and other content. He notes that users based in the United Kingdom will not undergo any modification of how they will access the BBC, because BBC.com will signal users according to the geolocation of their device. British users who go to the United States can also continue to read or disseminate BBC content without interruption by accessing it via the BBC News application.

The BBC notes that it currently does not intend to launch a subscription outside North America.

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