Bluesky takes “Sports Twitter” with the NBA Playoff functionality

While the playoffs are raging, Bluesky announcement Whether it is Beta testing a new feature during the NBA qualifiers.

While a NBA game is underway, a red border with a “live” designation will appear around the articles of the NBA account. When users click on the NBA profile photo, they will be redirected to the event they promote, even if it means sending users far from Bluesky.

“We do not tramp you from Bluesky,” Rose Wang wrote, Bluesky CoO, in a post on Sunday. “We want you to use Bluesky to find out what’s going on.”

Under his previous property, Twitter had tried to broadcast live sports in the application, passing million dollars On license agreements with sports leagues.

But Bluesky, currently supported by venture capital, does not count on advertising to earn money, unlike most other platforms. This means that Bluesky has no direct financial participation in the time of users spent on the platform, as long as they have experience that makes them want to come back. In this regard, Bluesky can order users at a lower cost to look at sports elsewhere, rather than rid of millions for the diffusion rights of certain games.

Wang has confirmed that Bluesky will also test this feature for WNBA games.

It is wise that Bluesky invests in its usefulness for sports fans. “Sports Twitter” (nobody calls it “Sports X”) remains a precious resource for fans to react in real time when they watch a match or chase commercial rumors. While some sports fans have migrated to Bluesky, others have hesitated to leave a platform that still has more active users who talk about what is great sports of this day.