Children being ‘bombarded’ with ‘harmful’ fast food ads, charity warns


Children And adolescents are bombed with videos and photos of unhealthy food online, suggests the survey.

The survey added that young people are more likely to engage with content junk food If it is shared by influencers.

Research UK cancer said ministers must do more to protect young people from “harmful marketing This could increase their risk of obesity and cancer in the future. ”

The new laws, which come into force next year, will end paid advertising, including online, specific foods that are rich in fat, sugar and salt.

The charitable organization said it was important that the implementation of the legislation is presented as planned after repeated delays.

And he warned that all exposures to junk food will not end when the new laws will be set up because there will always be advertising gaps.

The charitable organization interviewed 4,000 children and young people aged 11 to 21 across the United Kingdom and noted:

  • Half (52%) saw food products and unhealthy drinks from companies or influencers on social networks last month.
  • Almost four out of 10 (39%) said they got involved in these messages by commenting, loving or sharing.
  • They were more likely to interact with an influencer with a company.

Some have indicated that seeing the contents on foods rich in fat, salt and sugar made them feel tempted or hungry.

You have to do more to protect young people from
You have to do more to protect young people from “harmful marketing”, says Cancer Research UK (Pennsylvania))

“A giant cookie bowl continues to introduce itself, when I see it, I want to order a dessert and I’m really hungry,” said an 11 -year -old child to the charity.

A 15 -year -old said: “I would say that at least every two minutes that I am on Instagram, I would see at least a position related to food.”

Liv Cheek, director of prevention policies at Cancer Research UK, said: “Being overweight or obese is the second largest cause of cancer in the United Kingdom after smoking, and rates in young people are increasing.

“Our survey shows that more than half of young people regularly see unhealthy foods and online drinks, often promoted by influencers.

“Advertising can shape what children eat, so the British government should help create an online environment that allows you to undermine healthy changes.

“Restrictions planned for Junk food advertising Online is a vital step to protect the health of young people.

“However, these measures must be properly applied and reinforced in filling the remaining gaps in the rules of online marketing.

“We urge the British government and regulators to take daring measures to protect young people from harmful marketing that could increase their risk of obesity and cancer in the future.”

Next month, experts will meet at the International Conference on Food Dependence and Comorbidities in London to discuss increasing health problems concerning food dependence.

The Daily Express said the organizers believe that some 10 million people in the United Kingdom are hung on junk food, including pizzas, chocolate, chips, cookies and ice cream.

THE Department of Health and Social Care was approached for comments.



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *