Elon Musk says he brings back the archives of Vine

Elon Musk says he brings back vine – in a way. The owner X announcement During the weekend, the company discovered the video archives of the popular abbreviated video application, which would have been deleted and works to restore user access.

Vine – Something of a tiktok precursor today, but with only six -second loop videos – was Acquired by Twitter in October 2012 For $ 30 million to extend the video ambitions of the social media platform. Unfortunately for the creators of vines and fans, the company fell the potential of the application and decided to Close the vine in 2016 By limiting all new downloads. The following year, she was fully interrupted, although a user archive stayed for a while.

Although he no longer has any presence on the App Store, Vine always has a place in the collective cultural conscience of the Internet. Thanks to online compilations of the best vines downloaded on YouTube, and thanks to the career of many creators who have made their debut on Vine, the company lives to a certain extent, and its content continues to be discovered by new generations.

Musk himself seemed interested in bringing back vineyards after Acquire Twitter in October 2022. In A displayed survey On the application of social media, he asked Twitter users: “Group the vineyard?” to which almost 70% replied “yes”. Axios reported at the time That Twitter had devoted certain engineers to work on the restart of the vine, but nothing has ever come to it.

We do not know if Musk has ambitions for Vine beyond recovering his online archives. In the same article on the restoration of Vine, he also praised that the new video-creation feature of Grok, Grok Imagine, also available for X Premium +subscribers, is “AI Vine”. This suggests that his interests in the creation of videos no longer reside with human creativity, but in the IA incentive led by man.

Whether Musk will take into account or not the promise remains to be seen, because the X Post could have been another way of attracting attention to Grok IA, rather than being representative of a real effort inside the company to make the old vines available for republication.