Google pushes AI into theft offers as an antitrust exam, the competition is warmed up

Google Thursday announcement A new research tool fueled by AI to help travelers find flight offers – even if regulators continue to wonder if the domination of the research giant in travel discovery stifles competition.

Called Flight offersThe new tool is available in Google flights and is designed to help “flexible travelers” find cheaper rates. Users can type requests in natural language in a search bar – describing how and when they want to travel – and the correspondence options for surfaces.

These requests can be like “a week -long trip this winter in a city with good food, constantly only” or “ski trip at 10 days in a seaside resort of world class with fresh powder,” said Google in a blog article.

Google confirmed to Techcrunch that Flight Offers uses a personalized version of Gemini 2.5. Price information comes from real -time data flows with airlines and other travel companies. The prices indicated in the flight offers correspond to those of existing Google flight preferences, however, it uses AI to analyze requests in natural language and surface correspondence destinations, the company said.

The tool classifies the results based on the percentage of savings, the highest savings appearing first, said the company. If the savings percentages are equal, the absolute lower price is indicated first. Offers without savings badge are classified by the lowest price, said the company.

Since flight prices change frequently, Google told Techcrunch that the classification and availability of transactions on the tool could vary.

Regulators, including the European Commission, are Currently investigation How Google can be favorable to its own research products – including Google flights – in a way that affects competition. EU regulators are considering Google for the application of the law under the law on digital markets, aimed at curbing the power of the main technological platforms. In response, the unit belonging to the alphabet is would have planned to offer changes To appease regulators, including adding a price comparison box in search results.

Initially, Google has concluded beta flight agreements, with plans to deploy it in the United States, Canada and India in next week. The company said that the objective of the beta version was to “collect comments and explore how AI can improve travel planning”.

Google has confirmed to Techcrunch that it treats user requests as research history, and users have the possibility of managing or deleting their history created via the tool by visiting MyActivity.

The last movement is part of a broader experience while Google seeks to compete with Openai, anthropogenic, perplexity and other main AI players by integrating a generative AI in travel search.

Competitors like Reservation.com,, Expediaand an Indian travel aggregator Makytrip have already deployed their own AI integrations to rationalize travel planning. In this sense, Google arrives a little late. But with its scale and its scope, the company could always pose a serious challenge – if the tool is effective and is gaining ground.

However, the classic Google Flights interface will continue to exist. The original flight search tool, launched in 2011, even obtains an update with an option to exclude basic economic prices for travel to the United States and Canada.

This story has been updated to include Google’s answers to some of our questions.

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