Google Search’s AI mode takes place in the United Kingdom

Earlier this year, Google was deployed Ai Mode To search for users in the United States. Now the notoriously inaccurate “tool” Coming to the United Kingdom. While the previews of Google AI were Available in the United Kingdom Since last summer, AI mode has offered more conversational answers and fewer links to other pages.

Google presents AI mode as a more intuitive method for asking questions or follow -ups in several parts. He uses Google Gemini 2.5 model To detail the comments, compare the products or plan a trip. Instead of looking for something under the “All” tab, users activate it by clicking on “AI mode” and emitting an invite with text, voice or a photo.

AI mode uses something called “fan-out” query technique, This means that it does “several related research simultaneously between the sub-themes and several data sources, then brings together these results”. However, there are two problems: the possibility of hallucinations – that Google admits – and a reduction in click rates. Both have occurred with IA previews On Google Search.

A New Pew Research Center report found that users who receive an AI summary after their search click on a traditional result almost 50% less (8% of the time, against 15%). In addition to that, only one percent of users have clicked on the link provided in the AI summary. This model can cause problems both for website traffic and to ensure that AI generation information is accurate.