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Gwyneth Paltrow has given an update on his Goop company in a Cover for Vanity Fair.
Paltrow founded the GOOP lifestyle brand in 2008 and it raised more than $ 140 million in investors, including GreyCroft and G9 Ventures, according to Pitchbook. The brand is often considered one of the first examples of a successful lifestyle business founded by an actor.
However, the company has had some upheavals in recent years. Last June, the publication of initiates of the Puck industry said that goop sales had been flat since 2021 And that his beauty line was not well either. Then, a few months later in September, Goop Licensed 18% of his workforce of 216 people, followed by Another series of layoffs in November. In 2021, Business Insider also pointed out that There was a high turnover. It is not surprising that the parts began to appear If Goop had lost his edge.
In a large -scale interview, Paltrow once again sought to dispel these rumors. Previously, a spokesperson has declared to places of reporting on the layoffs that the company underwent a restructuring and that it still noted income growth. Paltrow gave an overview of this, telling Vanity Fair that the company was undergoing changes when it sought to optimize its EBITDA – otherwise known as the benefit before interest, taxes, damping and damping, the measure used to help show the profitability of a business.
Goop did not immediately respond to our request for comments.
Although Goop did not reveal that if it was profitable or not, a spokesman told Vanity Fair that 2024 was one of his best years to date and that income was up 10% compared to 2023. There are also external signs of good progress. The company has Son Goop Beauty, a fashion unit called G. Label, which was launched in 2016, and Goop Kitchen, a home delivery service which was launched in 2021, and which recently closed a 15 million dollars round with investors including Travis Kalanick. A spokesperson said all of these brands also saw growth.
The world of celebrity well-being has changed a lot since the launch of Goop for the first time, mainly in this Celebrities make billions of dollars could be done if their brand succeeds. There is now more competition than ever for Goop, which once made the headlines for its products that went from Yoni eggs to a peptide serum of $ 274. In beauty, Hailey Bieber a Rhode, Rihanna a Fenty Beauty and Fenty Skin. Even Meghan Markle is looking To launch its lifestyle brand As always, in the coming months.
Although Goop clearly tries to find its place again in the landscape of celebrities of several billion dollars, Paltrow does not see competition as a zero-sum game.
“I think there is always more than enough to go around. Everyone deserves an attempt at everything they want to try,” she told Vanity Fair.
