Max will display automatic playback video selected by AI

Max – Soon to be called HBO Max – Deploy an update Who automatically plays video previews when you fly over programs and movies. Video previews are launched to users in the United States now, but Max is still working on a “AI” tool to choose the clips that go there.

In the “weeks to come”, Max says that his tool will automatically identify the “out -of -competition” scenes of his programs and films, which his team will then use to choose the clips presented in video previews. “This AI -focused technology will allow us to identify the moments of deposit for the vast catalog of content on max and considerably reduce the manual time necessary to organize the overviews,” said Avi Saxena, director of technology at Warner Bros. Discovery, in the press release.

The streaming service will also include an option to deactivate audio or video in automatic reading content, similar to Netflix.