Meta tries to clean Facebook spam

Meta increases efforts to rid Facebook of the SPAMMY content, the company Announced Thursday. It is the reprimand on accounts that try to “play” Facebook algorithm with long messages and many hashtags.

The platform also takes measures against accounts that create publications with legends completely unrelated to an image. Now, if Meta catches an account with these types of messages, the company will limit its content to subscribers only, and they will no longer be paid for their publications.

In an example shared by Meta, the company shows a spam position containing a photo of a dog alongside a completely independent legend with the “Top 10 #Airplan Facts”. Another example includes a long post that describes how large cars are, with several hashtags like “#viralcontent”, “#LikeIfort” and “#Boost”, listed below.

“The contents of spam can hinder its ability to have finally heard its voice, whatever its point of view, which is why we target the behavior which is the distribution and monetization of games,” said Meta. The update comes a few weeks after Facebook has launched a flow reserved for friendswhich cuts algorithmic recommendations.

Meta can also limit the scope of users who create “hundreds of accounts to share the same spam content” and make them unacceptable to monetization. Most of these accounts create messages from spam in order to get more followers, increase opinions, “gain unjust monetization advantages”, according to Meta.

In addition, Meta will decrease the visibility of comments identified as a false coordinated commitment. It also tests a feature that will allow users to say to Facebook if a comment is not useful, and has added a moderation tool that allows pages owners to automatically detect and hide user comments who seem to usurp the identity of someone else.