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Ministers are considering more strict restrictions on alcohol advertisement To bring them together In accordance with dispelled advertisements.
The government said it explores “partial restrictions” that may include a ban alcohol Advertising before the 9 p.m. watershed.
The plans could be introduced during the ten years NHS The plan should be revealed in July.
Secretary of health Wes Street is defined to announce Radical reforms for the NHS in England After the recent expenditure examination allocated 29 billion pounds sterling to the health service.
As part of the current plans for unhealthy foods which will be implemented in January 2026, advertising Will be prohibited if the products are classified as “less healthy” using a salt -based government, fat, sugar and protein content system.
If alcohol restrictions follow the same guidelines as the unhealthy food ban, this may mean that television advertisements will only be authorized after 9 p.m.
There are already strict restrictions on alcohol advertising in the United Kingdom. THE Advertising standards agencyDirectives say that alcohol advertisements should not address people under the age of 18 or contain something likely to call them by reflecting young people.
There are also controls around alcohol advertisements, which are prohibited from programs for children under 18 or those likely to please this age group.
The government has excluded a minimum unit price of Scottish style for alcohol, which was included in the previous versions of the plan at ten years.
Under Scottish laws, minimum unit pricing fixes the lowest price for which an alcoholic drink can be sold. A 700 ml whiskey bottle, for example, cannot be sold for less than £ 18.20 in Scotland.
News said Wednesday that a section disclosed from the ten -year project provided for plans to completely or partially prohibit alcohol advertising.
THE Department of Health and Social Care said the plan would not include a complete ban.
According to the National Statistics Office. Alcohol damage cost the NHS About 27.4 billion pounds sterling per year, research from the Institute of Alcohol Studies found last year.
Dr. Richard Piper, CEO of alcohol changes UK, warned that alcohol remains a “health pollutor in the United Kingdom”, harming millions of people and reducing lives.
He said that the “status quo” on the regulations fail, the United Kingdom’s advertising rules much lower than in other countries.
“Alcohol is everywhere,” he said, pointing to television and sports sponsors, public transport advertisements and online marketing “incessant” which is “almost impossible to deactivate”.
These advertisements, he added, glamor drinking by endearing him to “relax, socialize, celebrate or trad”, which wrongly suggests that he is “essential” to daily life.
Dr. Piper called “completely unacceptable” that so many children are exposed to alcohol advertisements, especially through sports and digital platforms, and said the public supported stronger protections. “Our children should no longer be the” collateral damage “of alcohol marketing,” he said.
He urged the government to use its ten -year health plan and the Health Mission Board on alcohol to combat advertising on “out of control” industry and reduce damage to society.
Jem Roberts of the Institute of Alcohol Studies said that the group welcomes the plans to introduce restrictions.
“We know that the three most effective ways to reduce the damage caused by alcohol are to increase the price of alcohol, more strict restrictions on licenses and marketing ban,” she said. “All are supported by decades of international evidence.
“But to considerably reduce alcohol death, [advertising restrictions] Must be combined with measures such as minimum unit prices and limits to the availability of cheap and high resistance alcohol, which turns out to save lives and reduce health inequalities. “”
A spokesperson for the DHSC said: “The 10-year health plan will not include the ban on alcohol advertising. We explore options for partial restrictions to bring it closer to the advertising of unhealthy foods.”