More than a million people now have access to Alexa + fueled by Gen-Ai

Other invitations to the improved digital assistant from Amazon, Alexa +, fed by the generator, have regularly deployed. The service, first announced in FebruaryNow has more than a million users, Amazon confirmed in Techcrunch on Monday. However, Alexa + is not yet accessible to the public.

Instead, Amazon has worked on its waiting list, sending invitations to customers who initially registered to test the service when it has become available. In recent weeks, many people have shared on social networks that they have received an invitation to try Alexa +, whose service offers more natural and personalized interactions, integration of smart homes and widened capacities thanks to AI.

Alexa + is available for free during Early access And will later be free for prime customers. Non -prisons can use the service for $ 19.99 per month after its public launch.

Amazon earlier this year noted that the invitations to try the new system would take place in waves in the coming months. In May 2025, Amazon CEO Andy Jassy said that Alexa + had so far reached more than 100,000 users, representing only a tiny fraction 600 million Alexa devices which had been sold. This number has increased significantly in the weeks since.

Alexa + represents a serious attempt by Amazon to create a generative AI experience for consumers that it can possibly monetize.

Although Amazon has created a market for smart assistants at home and based on the house via its Alexa propulsion echo devices, it could not turn this traction in a company generating income. Meanwhile, Alexa has lost its brilliance in recent years when generative AI services, such as Chatgpt, have taken off. Compared to modern AI, Alexa began to feel clumsy, constrained and undernourished.

Alexa + aims to bring the new capacities of the digital assistant. The service allows users to chat with the digital assistant using a more natural language, where you can make requests on your own path. For example, you could tell Alexa: “It’s too cold here” for Alexa to adjust your smart thermostat. You can also more easily create routines, search for your ring camera images, interrupt or rotate the conversation with the assistant, etc.

The experience is also more personalized, because it saves your preferences and remembers what you like, from favorite songs to recipes and beyond.

With its generational component of AI, Alexa can do things like summarizing the long emails you share with the service, create unique stories, generate quiz from study guides, make travel routes, provide summaries of your activity at intelligent home and answer other questions, similar to the way an AI chatbot could react.

In addition, the assistant will be able to help you take certain actions – such as buying concert tickets, reserve a reservation for dinner and inform you when something you looked at will be sold, among others. The first partners of this functionality include openable, Ticketmaster, Uber Eats, Tripadvisor, Grubhub, Yelp, Priceline, Viator, Thumbtack, Atom, Fodor’s and others.

While in early access, Alexa + will initially be available on Echo Show 8, 10, 15 or 21 devices in the United States over time, it will extend to more Echo customers, fire television users and fire tablet users.

Customers WHO to have has been guest To try the product, report mixed results, with some Rent the servicenoting that it is more advanced than Siri, While others said it was Always rough on the edges. (Some early Opinions agree with the latter.)

It should be noted that Alexa + is not currently entirely launched, but it is getting closer. Amazon says that almost 90% of the features it before announcement have since shipped.