Nike repels the launch with Kim Kardashian due to production delays

Kim Kardashian fans will have to wait a little longer for the highly anticipated Nikeskims line.

The sportswear line will be launched later this year rather than in the spring, as companies initially announced it, due to production delays, according to a person familiar with the question that requested the anonymity of speaking frankly. The person added that delays are internal and not due to a supplier or a shipping problem.

No date has been determined for the new launch date, added the person.

The person also said that the relationship with Kardashian and the brand is still strong and that everyone was on the same wavelength, but they want to make sure they take their time and get the products.

Nike first announced the Skims partnership In February and said that it would include clothing, shoes and accessories. Since then, Heidi O’Neill, one of the main leaders behind the partnership, has left the company.

New CEO of Nike Hill Elliott Priced Grand on the Skims brand as it seeks to invigorate the company after a recent drop in sales and its activities. For the ecrements, which was Last value at $ 4 billionThe partnership with Nike offers an opportunity for growth as it develops in athletics.

Nike shares are down more than 20% of the year.

“The origin of Nikeskims is rooted in the desire to bring something new and unexpected in an industry that wants something different and to invite a new generation of women in fitness with a disruptive product designed to meet their needs in terms of performance and style,” said society about the line when they introduced it.

The news has been reported for the first time by Bloomberg.

Nike and Skims collaboration featuring Kim Kardashian, co-founder and creative chief, Skims.courtesy: Nike Inc.