Substal editors can now direct American readers to web subscriptions (often cheaper) on iOS

The Substack Newsletter subscription platform will start to take advantage of an option on the American App Store which allows users to make purchases outside the purchasing system in the Apple application. This feature is authorized by a Go to the rules of the App Store in May, as a result of Antitrust trial of epic games Against the technology giant.

Since then, a number of better applications have moved to offer purchase links in the application that indicate their own websites, especially Spotify,, Patreonand the Amazon Kindle App, among others.

In the case of substack, the management of external payments will benefit both the company, which must no longer pay the App Store a commission on these web sales, and consumers, who will have access to a price reduction. Meanwhile, creators of substitutes will be able to offer their readers the possibility of wanting the convenience of the payment system in application of Apple (IAP) or the web payment option, which is now accessible without having to leave the application.

Substack explains that it will automatically adjust the price of the iOS application of its higher customers to take into account Apple fees, allowing creators to bring home the same money as a web subscription. However, substal editors can deactivate this feature if they wish. (Sublack will continue to take its own costs of 10% depending on the web subscription price, as before.)

The company said that it also offered migration tools for its writers to help them keep their subscribers from the Apple payment system and its web system.

Currently, more than 30,000 publications on the platform have integrated purchases in the application; Sublack indicates that the first tests of the extended set of payment options led to an increase in paid registration. However, he did not share specific numbers related to this.

The public launch of the external payment option will only have an impact on new substitute subscriptions. Substitute editors do not have to take any measures unless they want to reduce prices for those who use Apple’s payment system.

According to the rules of the Apple App Store, the entirely deactivation of the IAP offer is not authorized.

Although the changes have an impact on the Sublack application in the United States, the company affirms that it always assesses whether it is logical to move on to the most complex that Apple offers in the EU and the United Kingdom for developers who wish to give up the IAP.

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