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In Apple TV + “Acapulco”, Máximo Gallardo was presented for the first time to viewers like the symbol of the American dream – a young worker of the working class hotel in Mexico who finally becomes a multimillionaire with a great manor in Malibu, California.
But Eugenio Derbez – Star and executive producer of the Bilingual Hit series – wants viewers to remember Máximo in the fourth and last season of the show as a dreamy which also represents the Moxy and the creativity of the Mexican workers.
“I want” Acapulco “to remember him as a dynamic and bilingual series that celebrated Mexican culture with warmth, humor and authenticity,” said Derbez by e-mail in an interview with NBC News. “For the American public, I hope that this reshapes perceptions: that Mexico is more than the headlines – it is rich in identity, beauty, resilience and heart.”
“It is not modeled after a real figure,” said Derbez about Máximo, adding that his character’s ambition and commercial instincts resonate with many self -taught entrepreneurs in Mexico – people who work tirelessly to build something lasting. “”
Viewers met Máximo for the first time in the first season when he was starting to tell the story of himself as a young energetic pool boy at the Glamor station of Las Colinas in Acapulco, Mexico. (The young Máximo is played by Enrique Arrizón).
Now in season four, Máximo is about to reopen the hotel as a new owner and restore the heritage that has made Acapulco an international destination for the rich and the famous.
Hollywood Legends Rita Hayworth, Errol Flynn and Orson Welles Acapulco first made popular for Americans in the 1940s. Elvis Presley and even the fllats widened this renown of Riviera in the 1960s. It was not only the Americans who put Acapulco on the map – but Mexican icons such as the comic genius Cantinflas and the pop singer of a Grammy, Luis Miguel, also made the city a familiar name for the Hispanophones of the whole world.
Outside screen, Máximo can reflect the tenacity and ambition of Derbez, who has established himself as one man – write, produce, make and play – in several series for Mexican television before moving to Hollywood.
In the United States, Derbez successfully passed on the big screen, with in 2011 with Adam Sandler, Katie Holmes and Al Pacino in comedy “Jack and Jill”. In 2012, it was presented with Eva Mendes, Matthew Modine and Patricia Arquette in “Girl in Progress”.
But his great breakup occurred in 2013 with “instructions not included”, in which Derbez demonstrated part of this Máximo Moxie: the comedy on a Mexican playboy forced to raise his little daughter whom he wrote, produced, produced and played in the highest Spanish cookie in Spanish of all the time – in the process of going over 100 million dollars.
Since then, Derbez has had other successes with “how to be a Latin lover” and “over board”. And in 2021, he played a music teacher in “Coda”, which won the Oscar for the best film.
In 2023, Derbez challenged viewers with another sincere story about Mexico. He produced and played in the “Radical” Spanish-language-language-language film. The film was inspired by a 12 -year -old Mexican girl which was presented on the cover of Wired magazine in 2013 as “The Next Steve Jobs”.
Now, with “Acapulco” by launching his last season on Wednesday, Derbez is looking for other ways to tell stories of authentic dreamers.
“In the future, I would like to explore more stories from Mexico-and even stories from other countries in Latin America that deserve global representation,” he said.
Derbez is proud of “Acapulco” because it represents the Mexican culture “without stereotypes”. And while Hollywood has made progress by telling various stories, he calls on industry to do more work.
“I think we have to go beyond the token gestures. Putting a Latin actor in a support role does not automatically make an inclusive project,” he said. “True inclusion begins when we tell stories about Latinos – stories that are authentic, in layers and convincing. Stories that do not only resonate with the Latin public, but with the whole world.”
And that, says Derbez, that’s what viewers can see in “Acapulco”.
“It is not a show for the Latinos – it is a show where the Latinos are at the center, but the themes – love, ambition, family, failure – are universal,” he said. “We are just talking about Spanglish and carry Guayaberas.”