Trump rents Sydney Sweeney Ad, American Eagle Stock flies away

The American controversy Eagle -Sydney Sweeney has given way to Wall Street Euphoria – thanks to President Donald Trump.

The clothing brand stock skyrocketing on Monday after Trump rented the denominated denim announcement with the star of “White Lotus” and “anyone but you”.

The company has been criticized by certain social media users for its campaign “Sydney Sweeney has an excellent Jean”. Critics on X and Tiktok described the announcement as promoting “eugenicsFor his play of words on genetics.

Voices on the right celebrated the announcement as a victory against the representation “Woke” in the media. Trump added to this refrain on Monday in a Post social post Monday, the appellant “the” hottest “announcement there”. The actions of American Eagle then increased; They increased by more than 20% to around 13 hours he.

The advertising campaign uses a piece on words to describe Sweeney’s “big genes”. “The genes are transmitted from parents to offspring, often determining features such as hair color, personality and even eye color,” says Sweeney in the announcement. “My jeans are blue.”

In his social article of truth, Trump criticized the “awakened” advertising of companies such as Jaguar and Budweiser, but said that Sweeney’s announcement led the jeans to “steal shelves”. He also previously described Sweeney Announcement as “fantastic” After being informed, the actress was a registered republican.

NBC News contacted Sweeney representatives to comment.

American eagle did not immediately respond to a request for comments on the performance of his stock. Last week, he said the ad “is and has always been on jeans.”

The retailer has underperformed so far in 2025. Even with the gains on Monday, the action has dropped by more than 20% so far this year. The results of the first quarter of the company missed expectations. He lost $ 85 million during the three -month period of time in May, sales down 3%.

And while Trump’s words stimulate the actions of the company, its trade policies have threatened its beneficiary margins. The financial director, Michael Mathias, told investors during a profile call in May that the prices would cost the company $ 40 million while the company tries to mitigate their impacts.

The company also drawn its financial orientations in the year in May in May, citing economic uncertainty. At the time, the retailer said that he expected sales again during the current quarter.