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Blame Ryan Reynolds.
With A new wireless brand hosts of Intelligence emerging last week, and the beginnings of Mobile Trump This week, it seems that there is a new hot trend in celebrities that sell things: telephone service. How did it happen? Why can’t they stick to Tequila? I spoke to a few experts in the situation, and it is not entirely The fault of the actor of Deadpool. But also: it’s a bit of his fault.
To be clear, none of these political celebrities / personalities build new cellular networks from zero. What they launch are mobile virtual network operators or MVNOs. These are companies that buy a wireless service from the three major American operators and reconstitute it. It is a commercial model that has existed for decades, AVI GREENGART TechSponential analyst tells me. “They approach the market segments that carriers cannot or do not want to approach with their main brands,” he said. Older customers, people whose first language is not English, people with poor credit – they are all first -rate goals for MVNOs.
It is an attractive arrangement for large carriers, as they can have an additional network capacity which otherwise would not be used. “They get a guaranteed return to their network …
