YouTube sees an increase in advertising revenues to reach almost $ 10 billion

YouTube continues to lead to the streaming market, with advertising revenues increasing by 13% from one year to the next, according to Alphabet, the mother company of Google, in its Second trimester winning report Released on Wednesday. This growth brings $ 9.8 billion in YouTube advertising revenue, compared to $ 8.7 billion during the same period last year.

The company has slightly exceeded the expectations of analysts, who provided that the advertising revenues of the T2 of YouTube were about $ 9.6 billion.

For years, YouTube strives to grasp a larger share of television advertising dollars, especially since its popularity on television has developed, representing a significant part of its audience. A Nielsen recent report said YouTube held the largest part of television for three consecutive months, representing 12.4% of the total audience time spent watching television.

In response to the success of YouTube, rival streaming services, such as HBO Max And Amazon Prime videohave accelerated their advertising strategies, increasing advertisements to stimulate growth. In addition, Netflix is becoming a key competitor of Youtube, in particular after having announced its intention to double its advertising revenue during the year when the results of the company last week. Although Netflix has not publicly disclosed its advertising revenue figures, a Madison & Wall analyst estimates That it’s about $ 3 billion.

Overall, Alphabet declared solid results, with a total turnover of $ 96.4 billion in the second quarter, which represents an increase of 13% from one year to the next.